Best practice approaches to career marketing are in a state of constant flux (due to technological advances and the sort), but there remain proven fundamentals which should not be neglected as you seek to heighten your professional standing.

No matter what strategy you subscribe to, when it comes to creating effective cover letters and resumes, consider the following:

  • Place yourself in the employer’s shoes. Simply stated, research the desired position AND the company under consideration. Once you determine what the company is truly seeking (the posting simply touches the surface of candidate expectations so you must delve several layers deeper), target your material to confirm how you are capable of satisfying the need. For those unable to gather a great deal of information, check out www.ONETOnline.org, this free site is a great tool to learn about industry occupation    expectations, responsibilities, and salaries.
  • Incorporate keywords into all documents. Once position and company expectations are known, introduce specific terms from the posting into your resume and cover letter. Don’t smother your documents with terms though as the reader won’t appreciate it. By the way, merging keywords will help you get through an ATS filter and also demonstrates functional knowledge and expertise… and that’s a good thing.
  • Take advantage of being recognized for outstanding performance. To your advantage, much of the competition applying for the same job as you neglects to let others share insight as to the value they offer. Think of it this way, if former supervisors, professors, colleagues, and/or customers  praise your performance, what does that say (and prove) about your work and team ethic? In case you are wondering, quotes can be taken from professional networking sites such as LinkedIn… just don’t use more than one quote per page.
  • Cover letters ARE worth the effort. True enough, some hiring managers don’t read cover letters or request on with the application, but others give cover letters serious attention. Since one rarely knows what hiring managers are looking for, ALWAYS send along a cover letter. While constructing your cover letter, be sure and use the same header as your resume. Keeping consistency shows an attention to detail and many hiring managers look for detail. Regarding content, highlight information that      will draw in the reader by showcasing how you stand out from the competition.
  • Keep it quick. There appears to be an indirect relationship between technology speed and reader attention; as electronic gadget speed increases, reader attention decreases. As a result, most career experts agree that a typical resume is scanned by a hiring manager for less than ten seconds, leaving you no time for idle, misplaced, or irrelevant information. To give you the advantage, place the most important information within the  top third of the resume, making sure you include keywords and immediate      value or contributions you bring. For those with an added or unique value (for example, bilingual, secret service clearance, and/or knowledge in a related industry skill), be sure and share this with the reader.

With a global applicant pool exceeding hundreds fighting for a single position, the need for you to prepare and deliver an effective marketing strategy has never been greater. For those willing to invest in themselves by way of diligence, the future can be quite bright.

We’ll continue offering professional insight and review career marketing strategies so continue checking for the next submission. With this in mind, if you have career questions and would like a team of professionally certified writers and coaches input, don’t hesitate to ask.

Are you interested in developing your own career success techniques or in securing cutting-edge career focused books, including how to write effective resume/cover letters? I can show you the best strategies for a successful interview, how to take advantage of social/professional networking, and ways to overcome barriers to employment (arrests and/or convictions). Visit “Danny at ECS” on Amazon or go to www.edu-cs.com for a complete listing of available support. You may also contact me directly: dhuffman@educationcareerservices.com to see how I can help you.

Danny Hufman, MA, CEIP, CPRW, CPCC
Follow Me on Twitter #dannyatecs
Blogsite: https://careerbreakout.wordpress.com
Education Career Services: www.edu-cs.com
West Orlando News Online, Event and Career Columnist: http://westorlandonews.com

Advertisements

About D. Huffman

Education Career Services is an experienced career management publisher partnering with Career Service Departments, private industry, and progressive career candidates across the globe. We develop and publish cost-effective full course career textbooks and workbooks geared to attain your career your success; visit www.edu-cs.com for a complete listing of affordable products and services. Our team of professional certified resume writers, employment interview professionals, and career coaches fuse best practices from the Global Thought Leaders Group, the National Resume Writers Association, and the Professional Resume Writers Association while merging best practice applications into a life-long resource. Joining our family means partnering with top career associations as well as a collaboration of over 35 contributing career directors from across the United States. Our mission is straightforward: Empower YOU through our partnerships, publishing personalized career strategies and branded material capturing the uniqueness of YOUR knowledge, skills, abilities, and career goals. Follow us on Twitter: dannyatecs.

One response »

  1. […] Last session we reviewed five essential resume strategies designed to place you, your staff, and/or your students in the advantage. For those who misplaced last session, you are welcome to refer to the original post at https://careerbreakout.wordpress.com/2013/03/28/resume-essentials-part-one. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s