Registering and being an active part of the social digital media networking culture is to communicate with your connections. Otherwise, social media won’t have much of a point for you in the career networking world. Being active (or IN) is career critical when it comes to your LinkedIn profile. Being invisible (or OUT) automatically places you at a disadvantage as LinkedIn remains the #1 networking platform for professional networking.
If you are in the “out” group, take a few moments and reflect on the following tips to get you back on the track. For those within the “in” group, don’t skip a beat as new information could be as simple as tip #8.
1. Post regular updates
Be an active member of your networking community. To be part is to be part… in other words, don’t pretend to be active if you post once a month. When in doubt, a good rule of thumb to abide by is one post each day or two. Then again, don’t post just to post… make what you have to say industry specific and a benefit for your readers.
2. Visit your connections’ profiles.
Make an effort to visit your contacts’ profiles without relying on the “Anonymous LinkedIn User” feature so they can see your actual interest in them. Think about it, if someone was checking you out, wouldn’t you want to know who is interested? I thought so.
3. Utilize LinkedIn endorsements and recommendations.
Thoughtful recommendations will always trump a simple click of the mouse for an online endorsement. Yet, Endorsements have a greater purpose than simply showing a contact you like their skills and expertise. At their basic root, they are another positive way to keep in contact with your connections, developing a sense of identity for all parties involved.
4. “Like” your contacts’ posts.
This is simple online etiquette, but don’t feel you have to go crazy about “liking” every single post you see from every single connection. Merely “liking” posts and status updates can get lazy too so don’t fall into a complacent consciousness. Show your contacts you’re an expressive, thoughtful member of the LinkedIn community be leaving comments when you can to promote discussion.
5. Participate in regular discussions and comments.
Highlight in your unique (and relevant) “two cents” worth on any given contact’s discussion, or, better yet, initiate a conversation with a contact. This avenue can be a wonderful way to share ideas with established connections and potential connections.
6. Make time to read and comment on any connections’ blogs.
This is an effective way of creating synergy in the blogging community. Put in another way, if you were to post on a blog and get absolutely no readers, no comments, and no reactions, how would that affect your psychological state? Or, in the other situation, you notice a solid readership and dynamic discussions/comments, motivation becomes mountainous.
7. Further communicate through email use.
It doesn’t take a lot of time to send a contact a more personable private email but it could mean a great deal to the recipient. No longer is either party invisible… oh what a great feeling with potentially powerful results.
8. Congratulate your contacts on special occasions.
Go the extra mile and reach out to your connections when you see they hit a work-related anniversary, start a new job, or even just for celebrating a birthday. A little extra care goes a long way to keeping your contacts close and interested in your interests.
9. When convenient, meet in person.
The final step and goal of all this communication is to meet phone-to-phone or face-to-face. If your connection lives in a distant location, you may suggest getting together when you’ll be in their city or town. Plan to meet in a relaxed, social atmosphere such as a coffee shop, nice restaurant, or a personal networking event if your connection lives close by. Remember LinkedIn is not a hook-up site so keep all correspondence professional, courteous, and respectful.
LinkedIn: Are you in or out? Enough of the distractions, get out there and start communicating. Happy connections lead to happy careers!
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Article penned by Bret Hoveskeland
Writer/Editor with Education Career Services
Follow us on Twitter #dannyatecs
Education Career Services: www.edu-cs.com
West Orlando News Online, Event and Career Columnist: http://westorlandonews.com