The world is a global village; the internet and digital resources continue to play a key role in making this a reality. Having said this, it is mind bugging to know people are still not taking advantage of the opportunities the internet affords them.
The birth of the internet comes with a rising number of Social Media and Networking sites which makes communication and rubbing of excellent minds indispensable. Top Social Media and professional networking sites such as Google, Twitter, LinkedIn, Facebook, and a host of others can give a candidate added advantages in preparedness for an interview.
Recognizing knowledge is power, especially when it comes to career success, let’s take a look at some added advantages gained by using online tools and resources to prepare for an interview:
- Researching the company: Using the internet to research a company gives you insight and information concerning the company you’re interested in. Be sure and become more than familiar with the company mission
- Learning about top skills employers are looking for in a prospective employee: When you attend an interview, you want to be in a position of strength by knowing you have the skills and educational background of the job you’re interested in
- Identifying local employers and top hiring companies: Many sites provide information concerning top jobs in the market and companies that are hiring
- Searching for job listings: Sites like O-net and Twitter are valuable assets when it comes to following companies and searching for job listings. Also, online networking sites give you an opportunity to make amazing professional connections with different people which keeps you afloat in terms of being informed
When faced with questions like ‘tell me what you know about our company.’ or ‘you tell me what attracts you to our company?’ the only way you can be prepared to answer such questions would be if you have taken time to research the company AND job.
To your advantage, many candidates show up for a job interview dressed to impress but hit a dead end when the conversation turns to the company itself. Researching about a company using online tools available is very pertinent AND your advantage. If you cannot state the reasons why you’re attracted to a company or say all you know about them as an entity at the snap of a finger, it would be difficult to sell yourself as a great fit for the company. BTW, you do not have to memorize the company’s entire profile but at least browse their website and go to their “about us” section.
CC Career Tip: Not knowing anything about a company is an immediate red flag
Make that Connection: In addition to browsing a company’s website and learning a thing or two about them, the internet is also a great tool for Professional Networking (making valuable connections). On a personal note, I know a several people who lost their jobs but made valuable connections to land them a new job or even a better job by staying in touch with their professional online connections. You can ask questions, ask for help in reaching prospective employers, using the Social Media sites like Google, LinkedIn, Facebook, Twitter, and a host of them are important tools that can afford you that opportunity.
Alache Mary Bagna
Your CC Connection