Over the past three years the Career Thought Leaders Consortium gathered to discuss employment trends for the now, the new, and the next. For those seeking professional guidance, visiting www.careerthoughleaders.com may be your smartest move as the contributors are recognized leaders within career management.
For now, let’s do a quick review, followed by a worthy analysis and recommendation.
When it comes to branding, here’s the latest scoop according to findings published March 1, 2014, by the Career Thought Leaders Consortium:
* Branding is a particular problem for those just entering the workforce. Because they have little experience, they don’t know how to assess their value. Even if they have a sense of their value, they don’t know how to translate it well.
* Branding and social media searches are having an increased impact on the job search. Job seekers should use video and evolving social media tools to create on-brand online images.
* Branding will continue to grow in importance as contract and portfolio careers increase. In a rapidly shifting job market, applicants without a clear and compelling brand will be at a serious disadvantage. Whether you are a seasoned executive or a newbie in the job market, developing a strong professional brand is not an option… it is a requirement. Stop the squirming as we delve into the basic “how to create an effective professional brand” session.
By way of priority, professional brands should be that: professional.
- Leave out personal information NOT related to employment or information which could be used in a discriminatory manner. Things such as religious affiliations, children/family life, political agendas, things you’ve done over the weekend, and/or medical issues.
- Information to include in your professional brand: accomplishment stories and details, relevant knowledge, skills, and abilities, unique/value added benefits, and assets you bring to organizations.
- Consider what you believe to be your greatest strength. If you decide to go with one strength, have an actual employment story supporting it. For example, don’t claim in your brand that you specialize in logistics if you have never examined and improved back-end operations.
- Much like an elevator speech, your professional brand should not bore the reader or be excessive in length.
- Keep your brand down to three or four sentences (75 – 100 words)
Think about a potential hiring manager and what she most likely would be interested in knowing about you. The secret is in keeping it short, powerful, and packed with value (from the employer’s perspective). If you have any questions or if you would like one of our certified writers evaluate your brand statement (even throw in a few suggestions along the way), don’t hesitate to share.
Interested in developing proven career success techniques or in securing cutting-edge career focused material, including interview best practice techniques or how to write effective resume/cover letters? For those at a disadvantage, take control of your career by taking advantage of one of our most popular guides and learn ways to overcome barriers to employment (arrests and/or convictions).